Salon marketing

Jan 3, 2024

How to quickly build clientele as a hair stylist | Top 13 ways

Want to attract more clients to your salon? Learn about unique strategies to grow your clientele with tips on creating lasting impressions, builing an online presence, and more.

How to quickly build clientele as a hair stylist
How to quickly build clientele as a hair stylist

Stepping into the world of hairstyling, you quickly realize it's not just about snips and styles; it's about building a community of clients who trust you with their locks and look forward to their salon visits. Whether you're a seasoned stylist or just starting, attracting and retaining clients is as essential as your shears. In today's fast-paced world, where new salons pop up around every corner, standing out can feel like navigating a hair maze. But fret not! From the art of making your salon a local landmark to leveraging the wonders of the digital world, there are plenty of savvy ways to boost your clientele and keep them coming back for more. Before we dig into them, let’s first cover what they are.

Top Strategies for Attracting and Retaining Clients in Your Salon

  1. Enticing Promotions: Create urgency with limited time offers or welcome promotions.

  2. Visible and Inviting Salon Exterior: Use eye-catching signage, creative window displays, and welcoming entrance.

  3. Optimized Online Presence: Ensure visibility on search engines and local listings.

  4. Local Business Partnerships: Collaborate for mutual promotions and events.

  5. Encourage Word-of-Mouth: Offer referral incentives and exceptional service.

  6. Effective Rebooking Practices: Regularly schedule future appointments.

  7. Solicit Client Reviews: Ask for feedback on popular review platforms.

  8. Dynamic Social Media Engagement: Showcase work, engage with followers, and promote offers.

  9. Unique Services: Provide specialized or rare treatments and experiences.

  10. Hosting Salon Events and Workshops: Create a community hub for learning and socializing.

  11. Local Press Coverage: Garner attention with newsworthy stories and events.

  12. Extra Special Client Experiences: Offer personalized touches and surprise elements.

  13. Maximize Visibility on Noona Marketplace: Create a compelling profile and encourage client favorites.

In the vibrant and ever-changing world of hairstyling, standing out and creating a lasting impression on clients is key to the growth and success of your salon. Each of the strategies listed offers a unique avenue to not only captivate potential clients but also to deepen the loyalty of your existing clientele. From the allure of limited-time offers to the power of an optimized online presence, these methods are designed to elevate your salon's reputation and visibility in the beauty industry. As we delve into each topic, we'll explore how these strategies can be practically implemented, helping your salon become a beloved and bustling local hotspot for all things hair and beauty.

Enticing Promotions

When it comes to jazzing up your salon's appeal, nothing works quite like the magic of limited time offers or introductory promotions. Think of these as the glitter in the world of hairstyling marketing – they catch the eye, create excitement, and most importantly, they can bring in a flurry of new clients eager to try your services.

Why Limited Time Offers Work: It's all about creating a sense of urgency and exclusivity. When clients know they have only a short window to snag a deal, they're more likely to act fast. This not only drives immediate business but can also introduce your salon to people who might not have visited otherwise.

Crafting the Perfect Offer: The key is balance. You want an offer that's enticing enough to draw clients in but not so steeply discounted that it undervalues your work. Maybe it's a percentage off for first-time clients, a special price on a trendy new treatment, or a bundled package of services. The trick is to tailor these offers to what new clients might find irresistible.

Promoting Your Offer: Once you've got your dazzling deal, it's time to shout it from the rooftops (or, you know, post it on social media). Use all your channels - your website, social media, email newsletters, and even in-salon signage. The goal is to make sure everyone who walks by or clicks on your page knows about this amazing opportunity.

Timing is Everything: Align your promotion with seasons, holidays, or local events. For instance, a summer special for sun-kissed highlights or a discount during a local festival can attract those looking to spruce up their look for these occasions.

Monitoring Results: Keep an eye on how well your promotion performs. Which offers brought in the most new clients? What did they book next? Understanding these patterns helps you refine future offers.

Remember, while promotions are great for that initial buzz, the real magic happens when those first-timers become loyal clients. So, while you dazzle them with your offers, make sure to win them over with your incredible service and charm. After all, in the beauty business, first impressions count, but it's the lasting impressions that build a clientele!

To dive deeper into the world of salon promotions and discover even more creative ideas, check out our detailed article on the topic. It's packed with insights, tips, and strategies that can help you craft irresistible offers, engage your audience, and keep your appointment book full. Just click on this link to explore a treasure trove of salon promotion ideas: Salon Promotion Ideas.

Visibility from the Street: Your Salon's First Impression

Making your salon stand out from the street is crucial in attracting walk-in clients. It's your salon's first impression, and it needs to be impactful!

  1. Signage That Grabs Attention: Choose a sign with clear, readable fonts and eye-catching colors. It should reflect your salon's unique personality.

  2. Windows that Tell a Story: Use your window space creatively to display services, seasonal themes, or transformations happening inside. This silent storytelling can intrigue passersby.

  3. Strategic Lighting: Good lighting isn't just for visibility; it sets the mood. Warm, inviting lighting makes your salon look welcoming, even from a distance.

  4. Welcoming Entrance: Ensure your entrance is clearly marked and inviting. Simple touches like a welcome mat or a plant can add to the charm.

  5. Display Your Craft: Showcasing your work or current hair trends in your street-facing area can attract potential clients by displaying your skills.

  6. Brand Consistency: Your exterior should match your brand's personality, whether it's modern, elegant, or quirky. This consistency helps in building a recognizable and memorable brand.

Your salon's exterior is the first step in a client's journey with you. Make it inviting and intriguing enough to turn heads and draw people inside. Remember, a great street presence can turn a casual passerby into a loyal client.

Ensuring Your Salon Appears on All Search Engines

In the digital world, visibility is key. Here’s a condensed guide to ensure your salon shines on search engines:

  1. Claim Your Online Presence: Start by claiming your salon on platforms like Google My Business, Bing Places, and Yahoo Local. This helps manage how your salon is presented and located online.

  2. Optimize Your Website: Use local keywords relevant to your salon and location on your website to improve search engine rankings. Regularly update your content with new posts or client testimonials to keep your site fresh and engaging.

  3. Encourage Client Reviews: Positive reviews on platforms like Google and Yelp can significantly enhance your online visibility and attractiveness to potential clients.

  4. Smart Use of Social Media: Maintain active social media profiles and link back to your website. Regular interactions and posts can boost your online presence.

  5. Responsive and Mobile-Friendly Design: Ensure your website is optimized for mobile devices, as many clients use their phones for searches.

Partnering with Other Local Businesses

Teaming up with other local businesses is like joining forces for mutual fabulousness. It's a win-win strategy that can significantly expand your salon's reach and clientele. Here's how to make the most of local business partnerships:

  1. Identify Complementary Businesses: Look for non-competing businesses that share your target clientele. Think fitness centers, boutiques, spas, or even coffee shops. These establishments cater to people who value self-care and style, much like your salon clients.

  2. Offer Mutual Promotions: Collaborate on special offers, like a discount at your salon with every purchase from their store or vice versa. It's a great way to introduce your services to their customers, and theirs to yours.

  3. Joint Events and Open Houses: Host events together, like a fashion show, a wellness day, or a community gathering. It's a fantastic way to cross-promote services and create a buzz around both businesses.

  4. Shared Marketing Materials: Exchange flyers, business cards, or brochures to be displayed in each other’s businesses. This simple act of sharing can help tap into each other's customer base.

  5. Social Media Shoutouts: Engage in joint social media campaigns or simply give each other shoutouts. Tagging each other in posts or stories can expose your salon to a wider audience.

  6. Referral Incentives: Establish a referral program where you reward your clients for bringing in new customers from these partner businesses. It could be a discount, a free service after a certain number of referrals, or even a small gift.

Encouraging Clients to Recommend Their Friends

Word of mouth is like the secret sauce in the hairstyling world. When your clients rave about you to their friends, it's better than any billboard. Here's how to encourage your clients to become your cheerleaders:

  1. Exceptional Service: First and foremost, provide top-notch service. A happy client is your best advocate. When they feel great walking out of your salon, they're more likely to spread the word.

  2. Referral Incentives: Offer a little something extra to sweeten the deal. It could be a discount on their next visit or a free service after a certain number of referrals. It's a thank you gesture that motivates clients to share their great experience.

  3. Ask Directly but Gently: Sometimes, all you have to do is ask. Let your clients know how much you appreciate referrals. A simple conversation at the end of their appointment can go a long way.

  4. Make it Easy to Share: Provide business cards or referral cards that your clients can hand out to friends. Maybe even create a catchy hashtag for social media that they can use to show off their new hairstyle.

  5. Acknowledge and Thank Referrals: When you do get a referral, make sure to thank the client who made it happen. A personal thank you note, an email, or a mention at their next appointment can make clients feel valued and more likely to refer again.

The Power of Rebooking

Rebooking clients before they leave is a powerful strategy for maintaining a steady clientele in your salon. It's more than just a scheduling tool; it's a way to transform one-time visitors into regulars. When clients book their next appointment on the spot, it ensures they keep coming back, helping to build a loyal customer base.

This practice also enhances your relationship with clients. Regular visits allow you to better understand their hair needs, providing personalized care that elevates their salon experience. Plus, it helps you manage your schedule more efficiently, ensuring a consistent flow of business.

To make rebooking effective, it should be a smooth, pressure-free part of the salon experience. It's about subtly integrating it into their routine, reinforcing the idea that regular hair care is essential. This approach not only secures future appointments but also cements your role as a trusted hairstylist in their life.

Always Ask for Reviews

In the digital era, reviews are like the golden stars of your salon's reputation. They can significantly influence potential clients searching for their next go-to stylist. Here's how to gracefully encourage your clients to leave those all-important reviews:

  1. Timing is Key: The best time to ask for a review is when the client is reveling in the joy of their new look. As they express their satisfaction, gently suggest leaving a review to share their experience.

  2. Guide Them Where to Review: Point your clients to where you’d like them to leave reviews, be it Google, Yelp, or your salon’s Facebook page. Sometimes, clients are willing to leave reviews but just don’t know where to do it.

  3. Make it Easy: Provide a link to your review page in your digital communications like emails or texts. The easier it is for them to find the review page, the more likely they are to leave a review.

  4. Express the Value of Their Feedback: Let your clients know how much their feedback means to you and your business. Understanding that their opinion can make a difference can be a great motivator.

  5. Respond to Reviews: Show that you value feedback by responding to reviews, both positive and negative. This not only shows appreciation but also that you're actively engaged with your client base.

  6. Incentivize, but Don’t Bribe: Offer a small token of appreciation for leaving a review. It could be a discount on their next visit or entry into a monthly draw. However, ensure it doesn’t come off as a bribe for positive reviews.

Get Social

Social media isn't just a place to share cute cat videos (although we love those); it's a powerhouse tool for hairstylists looking to showcase their work and connect with clients. Here's how to make your salon's social media presence as stunning as your styles:

  1. Showcase Your Work: Post before-and-after photos, time-lapses of your styling process, or stunning final looks. This not only displays your skills but also gives potential clients a taste of what they can expect.

  2. Engage with Your Audience: Social media is a two-way street. Respond to comments, ask questions, and participate in conversations. Engagement increases your visibility and builds a relationship with your audience.

  3. Use Hashtags Wisely: Hashtags are like signposts that help people find your content. Use relevant hashtags (#hairstylist, #yourcitysalon, #hairtrends, etc.) to reach a broader audience who are interested in hairstyling services.

  4. Post Consistently: Regular posts keep your audience engaged and your salon top of mind. Create a content calendar to maintain a steady stream of posts without feeling overwhelmed.

  5. Share Behind-the-Scenes Content: People love to see what goes on behind the salon chair. Share snippets of your day, your favorite products, or quick styling tips. It adds personality to your profile and makes clients feel connected to your salon.

  6. Leverage Stories and Live Features: Use Instagram Stories or Facebook Live to share quick updates or live events. It’s a great way to show the dynamic and human side of your salon.

  7. Promote Special Offers and Events: Social media is a perfect platform to promote any special deals, events, or new services you're offering at your salon.

For an even deeper dive into mastering social media for your salon, be sure to check out our comprehensive article on Social Media Marketing for Salons.

Provide Unique Services That Other Salons Don't Do

Standing out in the bustling world of hairstyling is all about uniqueness. Offering services that other salons don’t can turn your salon into a must-visit spot. Here’s how to sprinkle that unique charm into your salon’s service menu:

  1. Specialized Treatments: Look into unique hair treatments that aren't commonly offered elsewhere. This could include organic or vegan hair treatments, specialized scalp therapies, or even rare hair smoothing techniques. By providing something different, you position your salon as a pioneer in hair care innovation.

  2. Customized Experience: Create a service that's tailored to individual needs. This could be a detailed consultation process where you design a customized hair care and styling routine for each client, considering factors like their lifestyle, hair texture, and hair health.

  3. Cultural and Textured Hair Expertise: Offering specialized services for different hair types, particularly for textured or culturally specific hair, can set your salon apart. This not only fills a gap in the market but also caters to a broader range of clients.

  4. Eco-Friendly Options: With growing environmental consciousness, providing eco-friendly and sustainable hair care solutions can attract a niche, yet growing, clientele. This could include using environmentally friendly products or adopting sustainable salon practices.

  5. Tech-Forward Services: Embrace technology in your services. This could be anything from digital hair imaging to show potential styles, to using advanced equipment for hair treatments. It shows that your salon is not just up-to-date but is leading the charge in salon technology.

  6. Wellness and Beauty Combinations: Consider adding services that blend hair care with wellness. This could be a relaxation package that combines a hair treatment with a mini facial or massage. It turns a salon visit into a holistic beauty and wellness experience.

Hosting Events or Workshops in Your Salon

Transforming your salon into an event or workshop space is like adding an extra layer of sparkle to your business. It's not just about haircuts and colors; it's about creating a community hub where creativity, learning, and beauty intersect. Here’s how to bring this vibrant energy into your salon:

  • Themed Styling Nights: Imagine a 'Roaring 20s' hair styling night or a 'Boho Braid Bash'. These themed events can be fun, engaging, and a great way for clients to experiment with new looks. Plus, they make for fabulous social media content!

  • Hair Care and Styling Workshops: Offer sessions where clients can learn how to care for their hair type, try out new styling techniques, or even master the art of the perfect at-home blowout. It’s educational and adds value to your client relationships.

  • Product Launches and Demonstrations: Collaborate with hair care brands to host product launch events. This not only introduces clients to new products but also positions your salon as a trendsetter in the beauty industry.

  • Wellness and Beauty Collaborations: Partner with local wellness experts for events that combine beauty with well-being. Think yoga sessions followed by organic hair treatments, or a skincare seminar with mini hair styling sessions.

  • Community Gatherings: Host local artists, musicians, or speakers for small events or talks. It turns your salon into a cultural spot, attracting a diverse crowd and enriching the community vibe.

Hosting events and workshops not only diversifies your salon's offerings but also builds a sense of community among your clients. It's about creating memorable experiences that extend beyond the chair and deepen your clients' connection to your salon. So, let your salon buzz with more than just hairdryers – let it buzz with the excitement of events and learning too!

Gaining Local Press Coverage

Getting some PR from the local press can be like the spotlight moment for your salon, casting a warm, inviting glow on your business in the community. It’s about capturing the attention of potential clients who read local newspapers, magazines, or follow local online media. Here’s how to make your salon newsworthy:

  1. Craft a Compelling Story: Every salon has a story. Maybe it's your journey as a stylist, a unique approach to hairstyling, or how your salon contributes to the community. Find your angle – something that makes your salon stand out.

  2. Host a Newsworthy Event: Organize an event that's buzz-worthy. It could be a grand opening, a charity fundraiser, a hair styling show, or even a workshop. Events like these are more likely to get coverage.

  3. Press Releases: Write and send out press releases about noteworthy happenings in your salon. Whether it’s a new service, a significant milestone, or a community project, keep it newsworthy and engaging.

  4. Build Relationships with Local Media: Connect with local journalists and bloggers. Follow them on social media, engage with their content, and familiarize them with your salon. Personal relationships can lead to more media opportunities.

  5. Leverage Social Media for Visibility: Use your social media platforms to share interesting stories about your salon. Tag local news outlets or send them snippets of your story – a compelling post can sometimes catch a journalist’s eye.

  6. Be a Resource for Hair and Beauty Topics: Offer yourself as an expert for quotes or interviews on hair and beauty trends. Journalists often look for professionals to provide insights for their stories.

  7. Community Involvement: Get involved in community events or causes. It not only builds goodwill but can also lead to organic press coverage.

Give that Unexpected Extra-Special Something

In the world of hairstyling, it's often the little extras that leave the biggest impression. Going above and beyond for your clients, providing those unexpected touches, can turn a routine salon visit into a memorable experience. Here’s how to sprinkle that extra magic into your services:

  • Personalized Welcome: Greet clients by name and with a warm smile. A personalized welcome makes clients feel valued and sets a positive tone for their visit.

  • Comforting Add-Ons: Offer a complimentary head massage during shampooing or a soothing hand massage while they're under the dryer. These small gestures of comfort can make a big difference in their experience.

  • Refreshment Menu: Instead of the standard coffee or water, why not upgrade to a small refreshment menu? Herbal teas, a glass of bubbly, or even a small snack can elevate the client's experience.

  • Tailored Product Advice: Spend a few extra minutes providing customized product recommendations based on their hair type and concerns. This not only helps them maintain their look but also shows your expertise and care.

  • Follow-Up Care: A day or two after their appointment, send a quick message to check in on how they're liking their new style. It shows that you care about their satisfaction beyond the salon chair.

  • Seasonal Surprises: Align small giveaways or services with seasons or holidays. A small sunscreen sample in summer or a deep conditioning treatment offer during winter can be delightful surprises.

  • Client Birthdays and Anniversaries: Recognize special occasions like birthdays or the anniversary of their first visit with a small gesture, such as a discount on their next service or a complimentary mini-treatment.

Maximizing Visibility on Noona Marketplace

For those using Noona HQ, you can also be found on the the Noona Marketplace and be discovered by all noona users. The Noona Marketplace is a vibrant, user-friendly online platform designed to connect service professionals with potential clients. If you haven't already, sign up for Noona HQ. It's a simple and free process that automatically lists your salon on the Noona Marketplace. By being a part of Noona HQ, you're not just managing your appointments efficiently; you're putting your salon on a platform frequented by users actively seeking beauty services. Sign up here: Noona HQ. Here are a few tips to maximizing your visibility on Noona.

  • Create a Compelling Profile: Your Noona profile is your digital storefront. Fill it with high-quality images of your work, detailed service descriptions, and a bit about your salon's story and values. A complete and engaging profile can draw in potential clients.

  • Encourage Clients to Favorite Your Salon: Ask your satisfied clients to favorite your salon on Noona. Favorites not only boost your visibility on the platform but also act as endorsements to potential clients browsing the marketplace.


Embarking on the journey to build a thriving clientele as a hairstylist is much like creating a masterpiece hairstyle – it requires skill, creativity, and a touch of flair. From the allure of limited-time offers to making a lasting impression, each strategy you employ is a strand in the intricate braid of your business's success. Embracing digital platforms like the Noona Marketplace and social media enhances your salon's reach, drawing in a modern clientele.

Remember, in the dynamic world of hairstyling, it's not just about the cut and color; it's about creating an experience, a community, and a brand that resonates with people. Each interaction, each snip of the scissors, is an opportunity to not just style hair, but to build relationships and a reputation that lasts.

As you continue to snip your way to success, keep in mind that the beauty industry is ever-evolving, and so are the ways to connect with clients. Stay adaptable, keep learning, and always bring your unique touch to everything you do. Your salon is more than a place for haircuts; it's a sanctuary of style, a hub of creativity, and a cornerstone of your community. So here's to you, the stylist, the artist, the entrepreneur – may your shears stay sharp, your styles on-trend, and your appointment book full. Happy styling!

For more insights, tips, and strategies on growing your salon business, don't forget to check out our other articles at Noona HQ Blog. We're here to help you every step of the way in your hairstyling journey. 🌟

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  • Point of sale

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    Appointment reminders

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    Flexible giftcards

Talk to a human

Schedule a guided walkthrough of Noona HQ

Watch the Demo

Learn the how & why of Noona in 30 mins

Get more bookings with less scheduling

  • Point of sale

    Online appointments

    Appointment calendar

    SMS campaigns

    Unlimited client history

    Appointment reminders

    Custom fields

    Flexible giftcards

Talk to a human

Schedule a guided walkthrough of Noona HQ

Watch the Demo

Learn the how & why of Noona in 30 mins

Get more bookings with less scheduling

  • Point of sale

    Online appointments

    Appointment calendar

    SMS campaigns

    Unlimited client history

    Appointment reminders

    Custom fields

    Flexible giftcards