May 10, 2023
15+ Effective Hair Salon Price List Ideas and Tips
With these hair salon price list ideas and visual inspiration, you’ll be able to attract new clients & boost your studio’s revenues in no time.
The price list is one of the key elements that potential clients will look at before they choose your salon, so keeping it up-to-date, neatly designed, and informative is critical for your business.
In this guide, we will explain how a good service menu can boost your studio’s income, what it should contain, and how you can make it stand out. We will also share the best hair salon price list ideas that you can start implementing without delay!
Why Is a Great Hair Salon Price List a Game-Changer?
A strategically created price list has the power to improve your salon’s performance significantly. A carefully thought-out service catalog will:
Create a transparent and convenient experience. Whether the potential client is checking your website or dropped by the salon in person, offering them a list with clear information on services and pricing is a sign of professionalism.
Showcase the brand. A price list is a part of your brand’s visual representation, so make sure it’s in line with your salon’s style and is updated regularly.
Inspire your clients to spend more. A simple trick like adding service bundles to your price list is likely to encourage your customers to spend more time and money at your salon.
Help you charge the right price. When there is no price list available, clients may form wrong expectations regarding the prices and sometimes request discounts. A service menu will communicate the pricing to the customers for you and prevent any cost-related misunderstanding.
Attract new customers. Displaying a list with a variety of hair treatments at a reasonable price is sure to attract new clients to your salon. Besides, a digital salon menu will help your studio rank higher in search results, making more people come across it.
As you can see, putting effort into creating a price list for your salon definitely pays off. Read ahead for inspiration on what to include in your service menu!
Which Services to Include in Your Salon Menu?
If you are still unsure which items to include in your salon menu, not to worry - we’ve got you covered.
Below is a list of some of the most popular services that many customers would expect to be present at your hair salon:
Hair Cutting Services
Haircuts are the cornerstone of any salon. Here are some of the commonly offered service options:
Haircuts usually are accompanied by shampooing, scalp massage, and blow dry styling that are included in the price.
You can also introduce some specialty services if you have stylists that have mastered special techniques for curly hair or use unconventional methods like pyrophoresis.
Hair Coloring Services
Here are some services you can include in your salon menu if you have experienced colorists among your staff members:
Partial foil highlights
Face frame highlights
Double process color
Color correction is yet another popular service that implies a variety of techniques used to remove permanent hair color, correct the tone, or change the color family. When adding this treatment to your salon menu, remember that there can’t be a fixed price for it because it fully depends on the results of an individual consultation.
Hair Styling Services
Some of the most common hair styling requests at salons are:
Updo for special occasions
Flat iron styling
Remember that styling for special occasions usually goes hand-in-hand with a consultation to ensure the client’s expectations are clear and avoid disappointment on the day of the event.
Also, it is advisable to charge extra for thick and long hair, as it takes a lot more time to style.
There’s a wide array of hair treatments your salon could offer, depending on your target audience. Here are some trending options:
Strengthening - This protein-rich treatment is ideal for severely damaged hair.
Deep conditioning - A popular option for dull, dry, or frizzy hair that needs intensive moisturizing.
Color lock - An excellent smoothing treatment that adds shine to the hair and prevents color from fading.
Bond repair - Usually is offered as an add-on to a color service for damaged hair and features a bond multiplier added to the color formula, followed by a bond perfector at the end of the treatment.
Hair Texture Services
Hair texture services are in demand nowadays, as they help clients achieve long-term styling effects. Some variations of such treatments are:
Keratin smoothing - This popular non-permanent chemical treatment softens the hair and reduces frizz without compromising the strands’ natural texture.
Permanent wave - A perfectly safe way for your clients to get lasting waves or curls. The stylist applies a gentle chemical formula to the customer’s hair and wraps it to achieve the desired curl pattern.
Japanese straightening - Such straightening treatment reshapes protein bonds to change the hair structure. The client’s hair will remain straight and smooth for up to 7 months after their appointment.
Hair Extension Services
There are plenty of brands offering extensions featuring their own hair and application methods. Once you select the best ones for your salon, you can include the following services in your price list:
Temporary extensions - This is a good no-commitment option when wefts are clipped to the hair and styled to blend in.
Tape-in extensions - A fast and simple way to add natural-looking volume and length to the hair. To work with this technique, the salon has to place a custom order for pre-taped human hair wefts.
Fusion extensions - Such extensions consist of small wefts that take hours to apply with the help of a keratin bond. The results look very natural, can handle styling, and last for 2-4 months with proper care.
The installation of hair extensions is a profitable procedure for a salon and is priced individually. Besides, the clients will most likely need to return to your studio frequently for maintenance, which is great for boosting retention rates.
Top 5 Tips for Creating the Perfect Hair Salon Price List
Have you decided which services to include in your salon menu? Great! Now it’s time to move on to the creation of an effective pricing guide.
There are two types of price lists:
Digital - Available on your website. This will help you attract the right target audience that can afford your services and also promote your site in search results. Speaking of online channels, remember to keep the pricing up-to-date in your appointment scheduling software.
Printed - Accessible on-site at your hair salon. A printed price list will help you promote additional services during your clients’ appointments - place copies of it in the waiting area, at the reception desk, and near to the hair styling chairs. Make sure you invest in quality paper and ink and experiment with the formats, such as tri-fold or half-fold brochures, leaflets, or even promotional flyers.
Ideally, you should have both digital and printed price lists present for the sake of your clients’ convenience.
Yet, before you publish your pricing guide on your website and print it on paper, make sure you have refined it. Here are some excellent practical tips you can use for the best results:
Name it Right
While a “Price List” is a standard, straight-to-the-point term, it may come off as a bit crude. Try experimenting with more inviting expressions, such as:
“Salon Price Guide”
After all, a hair salon is a place where people come for self-care, so mentioning the prices more subtly can go a long way.
Besides, using the word “guide” adds flexibility to the concept, meaning that the pricing may vary depending on the amount of materials and time that were invested in the appointment.
Keep It Simple
It can be tempting to get creative with the names of services you offer, but it’s still important to keep your salon menu concise and straightforward. So, even if you do come up with unconventional names for treatments, make sure you also include a clarification on the side.
One way to do it with a digital price list is to add a “More Info” button next to some services. It would enable the users to see additional details about the treatments, find out what exactly is included, and what type of add-ons they can opt for.
Also, avoid using jargon in your price list and go for more widely known terms. For example, only industry professionals are likely to know that “Technical Services” stands for hair-dying treatments. In your salon menu, you can use the words “Coloring Services” instead.
Use Fair Pricing
Coming up with the pricing for the services can be challenging. Here are some factors you should keep in mind to make sure it’s fair for everyone:
Gross profit margin. The gross profit margin equals the revenue generated by the sale of your services minus the sum of all direct costs involved. For hair salons, it typically averages at around 8.2%. For your business to be profitable, you should take all the costs, such as materials and labor, into account and aim for a relatively high GPM.
Local market prices. The local market in which your hair salon is operating is dictating a certain price range for treatments. Analyze how much your competitors are charging and adjust your service menu accordingly.
Competitive salaries. The pricing of treatments at your salon should reflect the skills of your hairstylists and the level of customer service you provide. After all, it’s critical not only to make profit and match the local pricing policy but also to pay your employees fair compensation.
Here’s another pro tip: when assigning prices to the treatments, remember about one of the oldest tactics, known as “the power of 9.” It revolves around the fact that the consumers tend to round down prices ending with a 9 to the next lowest monetary unit.
So, for instance, instead of offering a fringe trim for $20, try $19.99. While this trick it’s used almost everywhere, it still works!
Structure Is Key
Professionals advise placing the core treatments the clients expect to see at a salon at the top of the list. So, since most people visit a studio for a haircut or coloring services, it’s best to mention them first.
After that, you can include niche services such as braiding, followed by treatment packages.
If you have some special offers, it’s best to highlight them with the help of accent colors or a font that stands out.
Focus on the Design
Don’t underestimate the importance of your salon menu’s design. Whether it’s a digital or printed copy, it should be logically structured, easy to read, and visually appealing.
The best practice is to follow the same color scheme you use in your salon’s branding elements, such as the logo and entrance sign.
10 Salon Price List Design Ideas for Your Inspiration
With all that said, you now have the theoretical base to put together a great service menu for your salon.
To give you an even better idea of how the price guide may look, we’ve created a compilation of some of the most visually appealing examples and added tips on how to achieve similar results.
Use Your Interior as a Background
Taking a photo of your salon’s interior and using it as a background for your service list will help you kill two birds with one stone: showcase your studio to potential customers and inform them about your pricing.
Include Your Motto
A fun motto will look great on your salon menu and help you stand out from the competition. Whether your potential customers see the price list online or inside the studio, a catchy phrase is sure to attract their attention and encourage them to check out the rest of the information on the page.
Go for a Minimalist Style
If you are a fan of minimalism and this style fits your salon’s concept, keeping the price list simple is the best solution. Simply pick a neutral background and one or two colors to use for the pricing details.
Incorporate Accent Colors
Chances are that your salon’s interior and branding feature some signature accent colors. If that’s the case, you can continue using them when designing the salon menu. Having a uniform style across all information sources - printed and digital - will make your studio even more recognizable to your customers.
Add a Retro Touch
If your salon has a retro style, it’s a good idea to consider extending it to your price list’s design as well. Elements like barber poles, vintage-looking chairs, and old-school fonts will help you achieve the desired effect.
Implement Some Eye-Catching Art
Some masterful drawings on the salon menu are sure to make your clients want to take a closer look. Think of a style that matches your salon’s concept and invite an illustrator to bring your ideas to life.
Attract Clients with Photos of Results
Illustrating your salon menu with photos of the results is a great marketing tactic. This is especially effective for services like hair treatments or highlights that the clients might decide to try during their scheduled appointment.
Make It Seasonal
Seasonal offers always spark the customers’ interest. So, if you have the time and resources to update your salon menu every three months or so and spice it up with some new service bundles or limited-time offers, this is an excellent idea to implement.
Address Your Target Groups
Dividing your service menu into separate parts for different target groups can be extremely helpful for increasing the customer flow. This approach helps make it clear that your salon caters to certain types of clients and will be beneficial for its appearance in internet search results.
Use an Unmistakable Font
Similar to accent colors, unusual fonts can make a design truly stand out and support your branding, so make sure you don’t underestimate their influence when creating a salon menu.
Useful Resources for Price List Creation
When creating your price list, you have two options: turn to the help of professional designers or try to make it yourself.
If you opt for the first option, you could reach out to your local agencies or order a salon menu online through websites such as:
However, if you’re on a tight budget, you might want to avoid extra expenses and go for free design tools instead.
Upgrade Your Salon Menu Without Delay!
A price guide is the simplest way to control your salon’s service income. Creating it with a strategic approach and the right balance between core services, affordable add-ons, and luxury treatments is the direct way to attract new customers and boost the studio’s revenues.
Start improving your salon menu already today with the hair salon price list ideas and expert tips we shared above, and great results won’t keep you waiting!
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